User roles determine the specific responsibilities that users have in managing product information and play an important role in streamlining your workflow. Before setting up workflow and starting to work with product information, the first step is to establish your user roles.
Once you've defined the necessary user roles for your environment, you can begin configuring them. With your roles in place, you can then move on to creating user accounts (users), complete with email and password credentials, ready to be assigned to your team members.